Keyword Research Guide
The key to a successful search engine optimization (SEO) campaign is Keyword Research. You need to rank for profitable or relevant keywords for your website or blog. To begin with, you need to make a list of keywords from the following steps:
Step 1: Website Analysis
Understand the Aim of the Website.
Find out what product or service the website/business owner is providing.
Determine the Target Audience and the Targeted Geographic location.
Step 2: Competitor Analysis
Try to find out what keywords your competitors are ranking for.
Step 3: Search Engines
Perform a general search using the term/phrase related to your website on major search engines like Google, Bing or Yahoo.
You will find some related searches at the bottom of Google's search engine results pages.
Step 4: Keyword Research Tools
There are plenty of Free and Premium tools available to make your search more easier.
Free Keyword Research tools:
Google Keyword Planner Tool
Google Trends
UberSuggest
Soovle
KeywordTool.io
WordStream's Free Keyword Tool
Keyword Discovery
KwFinder.com
Premium Keyword Research Tools:
KeywordSpy
SEMRush
WordTracker
Some of the above tools also provide a comparative keyword difficulty score based on the key metrics like Search Volume, Competition, CPC etc.
